Offer an Enticing Discount

6. Offer an Enticing Discount

Offer an enticing discount or savings to engage the potential customer. Your postcard recipient may be receiving multiple discounts on a regular basis from your competitors. While a small discount may help bring back a previous customer, you may need to offer a more substantial savings or generous offer to draw in new customers. By targeting your audience through postcards, you have the opportunity to present exclusive savings directly to individual recipients.