2. Short Copy May Not Always Work
The amount of copy you include on your postcard depends a lot on what type of product or service you are offering. If you run a restaurant and simply want to offer a half-off deal on a meal, a short and direct message may be all it takes. If, however, you are trying to advertise B2B to generate leads and sales for products worth hundreds or thousands of dollars, you most likely need more copy. Place a lot of focus on all of the features and benefits your clients will receive and don’t be afraid to write what you need to to let your potential customers know what you can offer them!