Target Your Audience Directly

10.Target Your Audience Directly

The effective targeting of your audience is essential for a successful postcard marketing campaign. For example, if you are offering marble countertops, a campaign that includes all residents in the local area is too broad. Only homeowners should be receiving postcards. Renters in apartment complexes will not be taking advantage of your services. When creating your postcard marketing campaign, be sure to maximize your investment by narrowing your recipients to a precise demographic.