3. Large Cards Can Make All The Difference
Fitting in with the previous tip, standard 4×6 cards may not always be the right size. If you need to include images, portfolios, are a lot of copy you may benefit from increasing your postcard size. While this is slightly more expensive in the printing stage, the difference in having too little and just enough copy may be what results in a new lead or someone tossing the postcard in the trash. Large cards are also a lot more noticeable and less likely to end up in someone’s “junk pile” when they pull it from the mailbox.
