4. Multiple Mailings Are Very Important
When you see large, successful companies advertising on TV, you never see a commercial only once. The same commercial can even play multiple times during a single TV program. The reason for this is simple—frequency increases the likelihood of conversion. This principal is extremely important in direct mail postcard marketing where you need to continue to build awareness. By consistently reminding your list of your brand you will build trust and keep your business on their mind.
